ATTENTION: This Will be a Private Webinar
You Must be on The PRIVATE ACCESS LIST to Attend (See Below)
On Thursday, you’re invited to a private webinar, where my job will be to show you how to start, set up, and run your own online coaching business. You’ll also learn all the details on Master Coach University, as well as a LIVE demonstration of the coaching techniques you learn.
Download this video: RIGHT CLICK HERE & SAVE LINK AS…
ATTENTION: This Will be a Private Webinar
You Must be on The PRIVATE ACCESS LIST to Attend
In order to attend ‘How to Start an Online Coaching Business’, you must be on the private access interest list.
ONE NOTE: I’m only opening ‘How to Start an Online Coaching Business’ to the first 100 guests who get on the interest list (and even that many makes me nervous). Because I’m sharing such new and unique strategies that no one else is talking about, I only want a small core group of coaches who will learn the impact of these technologies.
Go HERE to get on the private access interest list before it’s full.
If you attempted to get on the private guest list and the list is full, I am very sorry, please do not email customer service. once the guest list is full, it is closed, no exceptions…
.
Here is the VITAL INFORMATION you need to attend this webinar:
WHEN: Choose From Webinars on Thursday, Friday, or Saturday
WHERE: Go HERE and submit your email address and I’ll email the details.
WHAT YOU LEARN:
- How to Build a Database of 7,074 Coaching Clients
- How to Advertise Your Coaching For Free Over The Internet
- How to Guarantee You Get New Clients Every Month
- The Client Enrollment Process Proven to Get 50% of Your Sample Sessions Signing up For Your Coaching
- How to Connect Your PASSION And What You do BEST Into a Profitable Niche, Product Line, And Coaching Service
PREPARATION:
1) Watch the video above.
2) Leave the answer to these questions IN THE COMMENTS below:
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to setting up, starting, and running your ONLINE coaching business?
b. If you could ask me ONE question about setting up, starting, and running your coaching business, what would that question be?
c. If you could ask ONE question about Master Coach University, what would that question be?
3) Get on the PRIVATE ACCESS INTEREST LIST (that way you’ll get the webinar information as well as the opportunity to enroll early). Click HERE to get on the interest list.
4) Take the Master Coach University certification survey (also puts you on the early enrollment eligibility list).
5) Attend the private webinar.
Again, in the webinar, I’m going to show you a system that will allow you to build your own online coaching business.
I’ll also do something that I have NEVER done before…
I’m going to let you watch me use advanced coaching techniques LIVE on the webinar.
And if I screw it up, you will see me HUMILIATED in front of 100 people – which YOU will probably enjoy, but I won’t.
No matter what happens, you’ll learn how to use these techniques to increase your coaching ability and start your online coaching business… IMMEDIATELY
Again, if you want to learn one of the fastest ways to start your online coaching business, then you need to leave me the answer to the questions I asked above, and attend this private webinar.
The private guest list for the webinar will fill up to 100 quickly…
And I really want to make sure you’re on it if you have ANY interest in successfully starting your coaching business online.
Jeff
ATTENTION: This Will be a Private Webinar
You Must be on The PRIVATE ACCESS LIST to Attend
In order to attend ‘How to Start an Online Coaching Business’, you must be on the private access interest list.
ONE NOTE: I’m only opening ‘How to Start an Online Coaching Business’ to the first 100 guests who get on the interest list (and even that many makes me nervous). Because I’m sharing such new and unique strategies that no one else is talking about, I only want a small core group of coaches who will learn the impact of these technologies.
Go HERE to get on the private access interest list before it’s full.
If you attempted to get on the private guest list and the list is full, I am very sorry, please do not email customer service. once the guest list is full, it is closed, no exceptions…
1. Interested in the credability of your organization to lend credability to mine.
2. How can I market myself for a rapid launch to my business.
3. JTS has been around for how long and how do I know that you are leader in this business
How can I get clientes?
good video Jeff.
How to speak with confidence?
Jeff,
I am disappointed that I cannot attend this call. Your conference calls are always packed with information, tips, and insights. I always walk away with at least one good idea or the inspiration to take action on ideas that have been rolling around too long in my head!! I encourage everyone who has the opportunity to be on this call and don’t be shy about asking questions! Jeff is VERY generous with his time and expertise!!
Here are a few questions I was sent via email:
1. In free sessions, 2 guys were afraid to tell their wives, and 2 others make joint financial decisions and the wives were opposed to the expenditure at this point.
have you dealt with this – and if so, how?
2. My biggest fear — Coaching someone who seems to be much more together than me!
3. What does a life coach like you do besides accountability? How do you do it?
Jeff,
1. Assuming you have no prospect base to begin with and that you actually have a valuable skill set, how do you get started?
2. How do you move from a basic level of coaching to a more advanced level, which is where the skill set is?
3. How will the training accomplish 1 and 2?
What is the beginning style of approaching small business’s? Is it absolutly necessary to do both the accountability and strategy section before beginning your initial coaching?
1. Will this training provide me with a step-by-step method that I can use and adapt to work with my own?
2. What is my biggest fear: 1) not delivering results or being faced with a client whose needs are beyond my skillset. 2) no immediate return on investment leading to disapproval from spouse.
3. What will I be “certified” as at the end of this training if I choose the strategy method?
1. Finding paying clients. This is a frustration for me.
2. What do I have to do be a part of your team and training?
3. What tools will you give me to be the best coach possible?
1. Getting potential clients interested in coaching.
2. Cold calling – finding people that are interested in coaching.
My biggest fear is that someone will ask for my qualifications. First, this is my frist coach training course; second I am a drop-out from a Bachelor of Arts in Social Work. Since then I’ve taken several post secondary school courses but I hold no degrees. Therefore, I feel un-educated next to coaches who have lots of degrees and initials behind their names.
The one question I would like to ask about coaching is: How do you get people to pay you a $1000. an hour?
My question about JTS is how do I become a member of your coaching team?
We’ll discuss on the call.
Jeff
Great questions, Joan. We will answer on the call. Talk to you then!
Jeff
Great question, Ryan. I’ll put these down for discussion on the call.
Jeff
Hello Jeff,
I believe my biggest fear is generating money. The next question is how I can integrate your program ideas into coaching in sports related niche?
I will attend the call.
Keith
I am interested in seeing what you have to offer. Eric has referred me to you in the past. I received your invite for todays call.
Hi Jeff,
Congratulations on having a full call tonight. I tried calling in from London, but I couldn’t get on. Will you please post the audio? I was really looking forward to the live coaching and to finding out the differences between this 3 month training and the one I did in May, including any cost differential.
Looking forward to the replay!
1. SOOO much information, do you have a mechanism for organizing this so that I can apply the techniques and provide a valuable service to my clients?
2. Am I at an immediate disadvantage starting this so quickly without a)a longer term training program and b)no ICF certification??
3. Will the majority of my income come more from actual “Coaching” or more likely Training/Public Speaking/Facilitator, etc. Thanks Jeff, Always great info!!
1. Biggest fear-putting my thoughts/beliefs on someone else that could or does send them into a tailspin.
2. Quest. about coaching: what’s the best way to get over the hurdle of starting/getting my niche, putting my first program put together and getting that first client
3. Quest. about Coaches Training: how will my business look after I do the steps along the way & complete this training…where am I?
My biggest fear is not having enough credibility to gain clients’ interest and respect. I have tons of life experience, a natural intuition, and have good listening skills…everything to start into coaching…but I am a midlife adult who will be graduating with my bachelor’s degree in the spring. Then it is on to grad school. I guess I just question whether I have enough credibility.
The Best way is to join Toastmasters. Its a speaking organization that teaches everyone HOW to speak without fear…fantastic. Open your phone book or go on line…theyre everywhere…I went…it works!
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to setting up, starting, and running your ONLINE coaching business?
My biggest fear is that someone will ask for my qualifications. I have never counseled or coached before; therefore,this is my first coach training course. In addition, I am working on my Bachelor of Science in Human Services with a concentration in Human Services Administration and am not sure how I can integrate coaching with social work. As a result, I feel unsure of myself next to coaches who have experience and/or degrees in couneling, or other areas.
b. If you could ask me ONE question about setting up, starting, and running your coaching business, what would that question be?
How do you go about giving workshops or seminars if you have no prior speaking experience?
c. If you could ask ONE question about the Master Coach Certification training, what would that question be?
Is the Master Coach Certification training the same as the Quickstart Coaching Code, which I am already working on? If not, is there an additional cost to the Master Coach Certification training? If so, how much?
Thanks for putting this together, Jeff. I look forward to the call on Thursday!
I would LOVE it if you could spend a little time on reasonable pricing, and how to determine price points for your services.
Thanks!
Would love to participate in the conference call but it is a bad time of day for me.
Hi Jeff:
In today’s email, you mentioned an application for the scholarships available. I have already filled out a 9 question questionnaire, that was included in an earlier email. Is that the application to which you were referring in today’s email? Or is there an additional form for me to complete? I’m happy to do whatever is required, I just want to make sure that I won’t be duplicating my efforts…adding to your workload.
Christy, There’s a more extensive application that I will post on when we open for early enrollment.
Jeff
Molly,
Price points are a study in and of themselves. Here are some suggestions:
1. Use several prices to give your prospect a choice (i.e. $250 – $350 – $450)
2. Try to match prices to the needs and capacity of your customer to pay
3. Start coaching with lower prices and then raise them as you approach your ‘full practice’ number of clients.
Jeff
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to setting up, starting, and running your ONLINE coaching business?
Creatiung the right pull marketing appeals to get clients in and keep them coming back.
b. If you could ask me ONE question about setting up, starting, and running your coaching business, what would that question be?
How did you get your first client?
How long after training did that take?
Was it on-line or face to face?
c. If you could ask ONE question about the Master Coach University training, what would that question be?
How would that training be different that the training I have already received form Learning Journeys International Coaching Center out of MN?
Looks like you’re offering great content on the call! I think most coaches biggest problem is getting past their fears.
1. Know in your heart that nothing can harm you and that each decision you make is the correct one.
2. First align with your brightest and biggest idea of who you want to be as a coach and everything else will fall into place.
3. Ask yourself if what you are hearing rings true for you. If it makes you happy and excited, then it is a good choice.
Biggest frustration is getting clients to commit to time for meetings or trying to reschedule. My question for setup is in regards to your payment method. My third question is if your business is sanctioned under OFF.
1. What does one need business related to start…business license, insurance, staff, etc.
This seldom happens, unless you act nervously or with low confidence. If you operate with a high degree of confidence and positive focus, then your energy will be enough for the vast majority of prospective clients.
your clients only care that you get them results, so if you have ways you can prove that to them, then do that, and don’t focus too much on qualifications.
You’ll want to go to toastmasters and get some serious practice and create some comfort about speaking in front of groups (as well as basic speaking chops).
After that, speaking and seminars, etc. is really a matter of promotion, sales, marketing, and the quality of your presentation. Speaking professionally is a lot of work, but it’s one of the best ways to bring in lots of clients.
The Master Coach Certification is a much more involved and advanced training than Quickstart (in fact, Quickstart is a part of the Master Coach program). There are additional fees involved with Master Coach, which will be discussed on the conference call.
Jeff
Creating the right ‘appeal’ is EVERYTHING in your marketing. However, even before you start worrying about the ‘appeal’, you’ll need to know WHO you are trying to appeal to. If you don’t yet have a niche, you’ll need to go through that process of finding, or discovering your niche (something we do in the 5 Day Internet Coaching Client Machine Retreat). Once you’ve chosen your niche, then discovering the appeal is actually quite easy. Online marketing allows you, as the coach, to enter into a dialogue with your customer, and let THEM tell YOU what appeals to them. Then it’s as simple as reflecting those same appeals back in their direction.
I was lucky when it came to my first few clients. I had customers that I knew from my network at Tony Robbins, and that particular network is very open to coaching and personal development (not to mention, I had a good reputation with them). When I began contacting them, many of them were very receptive. I was trained on an ongoing basis while I was starting my coaching business. I really began to get paying clients in my own business after I had left my professional position at Robbins. Most of the coaching I did early on in my career was on the phone.
The main points of difference between Master Coach University and most other trainings that coaches take are outlined in the upcoming video. Stay tuned.
Jeff
The website is the easiest part, but ONLY if you have help. Well, let me correct myself… the TECHNICAL part is easy, but WRITING the content and marketing copy that needs to be on that website is hard. That part of publishing your web presence is hard for everyone to some extent. The keys? You’ve got to learn copywriting. Read books on the subject. Puruse blog posts that teach you how to write compelling blog articles. Practice, Practice, Practice… If you just put the time into working on this skill, YOU WILL GET BETTER. That’s one of the reasons why we sequester you from the world for 5 days in the Internet Coaching Client Machine Retreat… because I know that if you simply DO THE WORK, you’ll get good at it, and you’ll see clients come in the door as a result.
I just wrote an article on this… The core points are:
1. Start coaching immediately (and keep coaching)
2. Get clear on your niche and expertise
3. Stop worrying about certification!
You can check out the full article titled: ‘Life Coach Career Outlook‘ HERE.
Yes, you will receive your Master Coach Certification after completing your studies at Master Coach University. You’ll also receive interim certifications as you complete your immersion trainings covering each of the three major coaching methods.
I’m glad you’re getting a lot from the videos and ‘answers’… keep the questions coming in!
Jeff
Your credibility can come from a lot of different areas…
>Your performance in a free session
>Your marketing material
>Your certifications
>Your reputation in a particular community
>A live presentation in from of an audience
>Videos / Audios / Article that you publish on the internet
>Your writing for other publications (online / offline)
>The quality of the content you produce
>Referrals
Certifications are helpful, but you don’t need them, especially when you are getting started. I address certifications very intensely in an upcoming video that I’ll send you.
Insurance isn’t needed for coaches. However, you can purchase E&O (or other types of) insurance if you desire.
These an entire part of Master Coach University that covers getting started. Getting started is the hardest and most confusing part. It’s also the time when, as a coach, you confront your biggest fears and challenges because people will question whether you are ‘for real’.
There is no ‘fair value’ for your coaching services… in fact, your time is the most valuable asset you have in your life. When you give it away, it’s priceless. You can’t EVER get your time back once you’ve given it away. That part of your life is spent, so don’t hesitate to change accordingly! We cover pricing strategies in Master Coach University, but here are some tips on pricing to tide you over:
1. Use several prices to give your prospect a choice (i.e. $250 – $350 – $450)
2. Try to match prices to the needs and capacity of your customer to pay
3. Start coaching with lower prices and then raise them as you approach your ‘full practice’ number of clients.
“Time involvement?”
The time you’ll need to spend in Master Coach University to see results will vary depending on the course(s) you’re in. You may only be spending an hour per week studying with us, while other times could be as much as 15 hours in one week.
Beyond that, you’ll want to allocate at least 10 hours per week to your coaching business… this time is where you actually IMPLEMENT the things you’ve learned in the university.
“Are you affiliated with ICF?”
Master Coach University has applied for approval with ICF (International Coach Federation) for selected trainings.
“I have pretty much convinced myself that I do not need certification in order to attract my perfect market…what are the advantages of certification?”
I agree with you on ‘certification’, which is why your certification is not the main purpose of your studies with Master Coach University. This experience is about DOING what you learn, and getting measurable MONEY IN THE BANK results.
The rest of your questions are answered in an upcoming video I’ll send you.
Jeff
If you’re looking to work with a market that has less willingness or ability to pay, then you’d be in the best situation if you start by marketing online. Overhead is low and you can put your ‘coaching’ inside a very low cost product (let’s say, $40 – $90) that ANYONE in that market can at least AFFORD. Then all you’ll need to do is convince them that it’s VALUABLE.
Biggest Concern: How do I get my business started? I’ve advertised a few times but got no responses.
How do I best define my role. Ex. My goal is to help you get results??
What type of support is available after the course? For ex. If I’m coaching someone and have a question. Can I get ongoing help?
why do the programs cost so much?
My biggest fear is that I won’t be good enough, that I won’t be able to get clients and make money.
How do you become intuitive and master the tools to coach?
My concerns are how do you become credible? Do you recommend one type of coaching over another? What is your 3 minute elevator speech for telling people what you do?
a.My frustration is getting clients interested in being coached.
b.Where do you get the clients?
c.How much does it cost.
1)my biggest frustration is in getting out of training& preparation mode to actually coach clients. First cousin to that is how to convince potential clients that FREE coaching is valuable and worth their time.
2) Identifying my niche initially. The recommendation seems to be to coach all comers. For how long? As I narrow my client focus, how will that likely affect my earnings?
3) About training: I am still waiting for a coach assignment, a personal assessment and an accountability partner. Soon? I could certainly use the structure and help.
This month we’re assigning new partners and masterminds.
Not sure which program(s) you’re talking about. Cost is a matter of two things…
1) how important is the result to you, and
2) how much money you can easily spend
If something isn’t important to you, and it costs way more than you can easily spend, then the program costs ‘so much’.
If something is the most important thing in the world to you, and the cost is well under what you’re comfortable paying, then the program is cheap.
If you want the ‘program’ to cost less, then simply make the results promised in the program more important to you while simultaneously creating a breakthrough in how much money you can easily/comfortably spend. As soon as you are successful in those breakthroughs, you’ll find that the program get’s a bunch cheaper.
Speaking of cost, the biggest cost is NOT a program you need to take. The biggest cost is always the cost of missing out on the education that could make your dreams come true. The cost of that is, in fact, your life (there is NO greater cost).
Jeff
I talked about this on the call… you’re correct that you WON’T be good enough when you start (to get clients and make money). There’s almost no doubt about that. To fear this is understandable, because you WANT to be good enough, and you’re looking to avoid the disappointment of failure.
However, to fear something, that, if you’re persistent (i.e. you keep practicing and learning your coaching skills and improve your coaching business), you will INEVITABLY overcome makes no sense. To react to that fear by holding back and giving up before you start makes even less sense.
Great coaches are MADE, not BORN. The ones that think they’ve either ‘got it’ or they ‘don’t’, never make it past their certification. The ‘coaching gutters’ are littered with those kinds of coaches. They’ll never make a difference in the world. They’ll never live their purpose. They’ll never make money doing it, and they’ll never feel the fulfillment, pride, and sense of power and accomplishment that comes with knowing that you did it yourself and overcame your own limits to help others… and it paid off.
So just remember that you’ll overcome these problems as long as you don’t quit. The REAL FEAR should be if you were to not even try, or quit before you really took enough action to get good enough and succeed in your coaching business.
Intuition is something we all have. The problem comes when we are paid to produce results on the spot, and we have to grab our intuition and FORCE IT to work! (Of course, that doesn’t work very well, hence the problem).
Your intuition will come and go, but there are certain practices (meditation, mind management and programming techniques, etc.) that you can take on to prepare for sessions and get into a good intuitive mindset. Beyond that, you need to learn coaching methods and techniques to diagnose your client and provide solutions quickly WHETHER OR NOT you’re feeling the ‘mojo’ that day. Then, when you don’t have the intuition, you’re still worth your fee. When you DO have the intuition, you’re coaching is then OFF THE CHARTS!
Jeff
Your credibility can come from a lot of different areas…
>Your performance in a free session?
>Your marketing material?
>Your certifications
>Your reputation in a particular community
>A live presentation in from of an audience
>Videos / Audios / Article that you publish on the internet
>Your writing for other publications (online / offline)?
>The quality of the content you produce?
>Referrals
Certifications are helpful, but you don’t need them, especially when you are getting started. I address certifications very intensely in the upcoming video.
There are certain types of coaching that are important to master:
1) Accountability – the ability to get your client to take action, especially when they don’t want to.
2) Strategy – the ability to help your client use the best life, business, financial, health, time, career, relationship, emotional, intellectual, and family strategies.
3) Assessment – the ability to quickly ascertain what type of person you’re dealing with and their typical patterns, strengths, weaknesses, and tendencies.
Beyond these, there are lots of little techniques and methods that are valuable, but ultimately the most important type of coaching is the type where the coach CARES about their client more than the barriers to the client’s goals and dreams.
I don’t currently need an elevator speech, as I don’t currently go to networking functions, and I’m not actively in a selling environment where I’ve need to introduce myself to new prospects in terms of what I do.
Here’s a blueprint you can use to create your own coaches elevator speech (should last only 10 seconds):
I help … [specific prospect]
who… [specific problem (describe better than they can)]
Achieve/Get… [specific result]
In/With/Without… [Specific convenience]
(then you can add “By way of…” [Specific Process] optional)
Jeff
Creating the right ‘appeal’ is EVERYTHING in attracting clients and trying to get them interested. However, even before you start worrying about the ‘appeal’, you’ll need to know WHO you are trying to appeal to. If you don’t yet have a niche, you’ll need to go through that process of finding, or discovering your niche (something we do in Master Coach University). Once you’ve chosen your niche, then figuring out what exactly appeals to that client is actually quite easy. Online marketing allows you, as the coach, to enter into a dialogue with your customer, and let THEM tell YOU what appeals to them. Then it’s as simple as reflecting those same appeals back in their direction.
WHERE??
How about EVERYWHERE!
I’ve personally gotten clients from:
>SEMINARS
>MASTERMIND GROUPS
>JV PARTNERS
>FAMILY
>REFERRALS FROM CLIENTS, FRIENDS, FAMILY, ETC.
>THE INTERNET
>SPEAKING AT COMPANY MEETINGS
>TEACHING ADULT (CONTINUING) EDUCATION CLASSES
>PROMOTING SMALL LOCAL WORKSHOPS
>EMAILS I SEND OUT TO MY SPHERE OF INFLUENCE
>MAKING LOTS OF PHONE CALLS TO EVERYONE I KNOW
>SOCIAL MEDIA (Facebook, Twitter, Youtube)
>MY WEBSITE(S)
…and the list goes on and on. Just do SOMETHING and you’ll find a place to get clients.
All info about Master Coach University (including tuition) will be addressed in a video (coming soon).
Jeff
These are definitely cousins, because once you’ve gotten into action and you’ve done 100 free sessions, you’ll have much more confidence that a free session with you will be valuable. Once YOU are confident about this, potential clients will be convinced.
You must remember that starting a successful coaching business happens in LAYERS:
>First there’s a SKILL layer that you’ll need to develop just to feel good about doing business at all (and make your clients happy).
>Next there’s a SALES layer where you learn to turn that SKILL into cash with people you coach.
>Then there’s a BUSINESS layer that helps you to automate, scale, and systematize the sales so you can grow bigger.
>Then there’s a MARKETING layer that allows you to attract enough clients to scale that BUSINESS layer even more.
If you try to SKIP one of these layers, you’ll fail the next layer. The higher layer won’t work for you, and you’ll wonder why (or worse, think, “This Sh#$ doesn’t work!”).
So, coach, motivate thyself so you can eventually help and motivate others. Nobody’s going to feel comfortable relying on you to help them to the next level while you’re comfortably sitting on the starting blocks!
I wouldn’t worry about trying to work out a niche focus for 6-12 months. The niche can appear as a result of doing the work of a coach successfully (see the ‘layers’ conversation above.).
Jeff
a. My biggest concern is not having enough prospects to solicit to make group coaching viable and sustainable. How can I get in front of a large number of quality prospects?
b. Setting up requires organizing a lot of content and tools to get the availability out there. What’s the quickest, lowest cost way to do this?
c. How is MCU accredited; from where does MCU’s cred stem?
I look forward to the call.
Hi there! Answers to your questions…
1. My biggest frustration in setting up a web site and other on line vehicles for reaching my niche group.
2. Can I also use this training for phone clients?
3. Why do some trainings cost more than others who claim to provide the same service?
Thanks much. Marianna
IS THE TRAINING FOR MASTERCOACH UNIVERSITY ON SITE OR ONLINE OR A COMBINATION OF BOTH?
Dear Jeffrey,
I have a lot of problems with my name within the latin community, there are a lots of Marco Carvajal in different walk of life, all of them are in social pages and all over the internet.
I finally got first in Google. Now, how can I coordinate every place on line to be number one?
Thank you for your help
Regards
How do I find people who want my services?
I’m unable to attend the call this evening as I have a prior engagement. Will the call be recorded for listening later?
Thanks.
1)FRUSTRATION: How do we build a “yellow Pages” of companies or individuals that are in the business of supporting Life Coaches, such a web designers, hosters, marketing help including materials, copy, channels, etc
2) How much $$ should one plan on spending to launch a telephone only business.
3 Cost
I can definitely appreciate that it’s challenging for a coach to find the kind of resources that they need in order to start and grow their coaching practice. That’s why, in the trainings that we provide, we actually have our team available to you. Our team can’t necessarily provide everything that you need, but this team helped me build my business to a pretty high wealth level ($250,000+ annual revenue). My team knows what they’re doing when it comes to working with coaches and giving them what they need. If you choose to, as a student of Master Coach University, you’ll be working with my team.
Launching costs nothing. If you have a telephone already, then you’re done. You’ve launched.
There are maintenance costs, obviously. However, those costs will scale up as you grow. I probably spend $3-5K per month to maintain my business, but we’re pulling in $20,000 a month in revenue, so it more than pays for itself. If you’re just starting out, during the first six months, you’re probably not going to spend much money at all. If you’ve got 50 clients and you’re pulling in $10,000 a month, maybe you’ll spend $1000 per month on assistance, hosting, software, marketing, travel expenses, etc.. Those expenses will “scale up” as you go.
You can really bootstrap this business starting with pretty much nothing.
After you’ve started, you can build it up and decide on a budget (associated with how far you’d like to go with the business) after gaining more income.
The most important thing is to make sure that you have enough money to live on, or some way of taking care of your basic needs while you start and grow this business. You need to be in a situation where you can spend some time under coaching business each week without thinking “I’m not going to be able to pay my bills”.
We covered tuition information in the private call. More specifics will be made available to you if you get in touch with Feryal (feryalallen@gmail.com) or submit an application.
Jeff
This is a great question! If you’re having trouble getting clients to commit time to meet with you (sign up for that free session), then you’ve got to have a better “promise” for that session. I guarantee that the promise that you’re making to your prospects is either 1. not specific enough, 2. not measurable enough, or 3. not intense (or valuable) enough in the mind of your prospect. You’ve got to find out what is the best promise to make to those prospects.
This is an important project that we work on with our Master Coach University students all the time.
We have a student who works with clients on making prospecting calls. She comes from the direct sales industry, so she has a high level of skill in that area. She provides free trainings for prospects on how to make cold calls.
This skill is so valuable for the direct sales organizations that she is prospecting that she’s getting two speaking engagements per week. She only started coaching about one year ago and she’s already transitioned out of her other job into being a full-time coach because she’s replaced her income.
She now has a whole different life.
She loves what she’s doing, and she’s making a whole bunch of money doing it. The reason she was able to make this transition so quickly (and so lucrative) is that she’s got a great promise for the right group of prospects.
Her promise to her prospect is “I’m going to show you how to make these calls and make it totally comfortable for you, effortless, and master doing it at the same time”. That’s the promise of her training, and she gets a ton of coaching clients as a result.
It sounds like one of your frustrations is having to follow up, and reschedule the clients that miss their sessions with you. Following up with clients that miss free sessions is actually a phenomenal opportunity.
Why?
Because it increases your prospect’s sense of obligation to show up to the next free session time that you set for them.
When I used to do complimentary coaching sessions, I would get some prospect who wouldn’t show up to free sessions time, after time, after time.
At that point, I get excited, because now you know they’re feeling pretty bad about wasting my time and not following through.
Next time I talk to them, they’re going to make an apologetic promise to show up to the next time I schedule with them. At that point, they (almost) all show up, and then they sign up for coaching.
Sometimes, the people that don’t show up for their scheduled free sessions are the prospects that know “As soon as I do a free session, I’m going to sign up for coaching.” so they get a little nervous about showing up for that free session. It’s understandable that they might feel that way.
You just got to follow-up with people. It’s part of the game, and if you play it to win, you’ll win that game.
Jeff
That’s guaranteed to happen. You’ve got to learn how to advertise. Advertising is not just a “quick and easy” solution. You’ve got to know how to write those ads and how to set up the marketing.
If you don’t, you’re dead. You’re just wasting your time and your money.
You’ve got to learn how to advertise, to what marketplace, and what the message needs to be. It guaranteed that if you have advertised and got no responses, then you got one of those things wrong.
If you fix whatever you got wrong, it’s going to work. If you don’t fix it, it’ll never work.
Your role, and how you communicate your roll to your client or prospect, will be dictated by the needs of your client that you discover during their free session.
Prospects don’t care about what your role is until you’re actually signing them up for coaching. You don’t need to tell prospects about your role in your marketing or advertising.
The purpose of your marketing and advertising is to make sure that prospects are attracted to… 1. you, 2. learning what you’re going to teach them, and 3. getting a result from the free session you’re offering them.
Every client is different in terms of the role that you need to play for them. That’s part of the fun of it.
As a part of Master Coach University, you’ll be a part of my mastermind for life. I love it when I’ve got students that are asking questions all the time.
Jeff
There are four main ways (that we talk about during the private call) to get in front of large numbers of clients.
Here they are:
1. 1 to 1 prospecting
2. Joint venture partnerships
3. Internet marketing
4. Speaking, webinars, and tele-seminars
Any one of (or combination of) those four methods will get you in front of more quality prospects then you’ll ever be able to handle by yourself.
In my business, I had to hire some of our coaches to field and run all the free sessions, because there is no possible way I can handle all the prospects we get on a daily basis.
The key is to find the one method that is the most natural and comfortable fit for you when you’re starting out. Finding the best fit, method, market, and message, is the key to quickly generating new paying clients in the coaching business.
Don’t bother with this when you’re first getting started. Don’t set up a bunch of content, tools, resources, or products. Don’t try to organize all your content, and get all your “ducks in a row” before you start working with coaching clients.
Just start working with coaching clients.
Then, use your coaching sessions to offer content to your client in real-time. Eventually, you’ll build products and permanent “reservoirs” of content based upon your client needs.
You don’t want to build all that stuff before people even sign up for coaching. You’re putting the cart before the horse.
We have applied for ICF approval. Our successful students and coaches that are still working with us are our biggest “claim to fame”.
I’m not the guru.
As a student of Master Coach University, you’re the star of the show.
If you want a successful coaching business I can get that for you (you’ll have to work, of course).
My students and I have been interviewed by the New York Times, among other associations, accolades, and achievements.
Whether or not our methods, techniques, and teachings work is not in question. Our students (that actually follow through on what we teach) are successful.
The real question is whether you follow through and actually use what you learn from us, and put it into practice.
That’s why, in Master Coach University, you’ll have six months of one-on-one “application” coaching to make sure that you follow through on what you learned with us.
“Application” coaching was not always part of the University. We added that part after finding that some of our students weren’t following through on what they had learned. We added it because we saw that it was needed.
This way, we know that you’re going to get results if you stay in the process.
Jeff
1. My biggest concern about setting up a coaching business is marketing
limited knowledge of running an online business
2. Do you provide internet business training such as website building,
SEO, etc.?
3. Are there any “high profile” persons who were trained by Master Coach
Coach University?
a. What are the steps to having an online coaching business?
b. I’m a personal development leader and plan to have a coaching business online and offline, what will be the necessary steps to go by to have both?
c. What is Master Coach University about?
My biggest fears, frustrations, or problems- How to a accelerate my business as quickly as possible so that I could quit my current job?
How do I go about developing my own coaching certification and training program?
How do you set up a blog?
I have been trying for 2 years now to get clients and nothing has worked for me. What is the fastest possible way to gain clients and the best online tool to perform online coaching. Thanks.
I am presently redesigning my website. As a media psychologist and certified master life coach and mediator my specialty is to inform and educate the public on how media and communication effects their behavior and how people can take control of thier lives to achieve their life goals. Your advise on acquiring clients and settting up a coaching business would be very helpful. I am always eager to learn new and better ways to help people.
As a starter coach, I have a small office (16sqm)at the city centre. Where should I take my clients for coaching session?
Hi Jeff, this program is great and I’m looking forward to doing it again.
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to setting up, starting, and running your ONLINE coaching business?
I want to be sure that whatever mode for coaching that I use that I am able to be comfortable and that my client is very comfortable with the technology and mode, as well.
b. If you could ask me ONE question about setting up, starting, and running your coaching business, what would that question be?
How can I truly get several thousand coaching clients withing a month or more?
c. If you could ask ONE question about Master Coach University, what would that question be?
What are the best coaching tools (printed or electronic) that may be used for Online, telephone and email to engage my clients throughout the coaching process?
How likely is it that anyone can do this part time with enough momentum to be successful as a coach? As a newbie?
Please say more about “application Coaching.” Is this different from Accountability Coaching? If so, how?
My biggest fear so far is walking into a session where the client’s need is so different from the text book I may not be able to deliver promised results. Probably “dance in the moment or?”
1. Biggest fear- Geting the business started and laucnhing it!
2. One question for you- How do I get new clients and keep the curent
clients?
3. One question for the Master University- Will I be TOTALLY prepared
for the buiness, especially without coaching certification?
I entered my name and email on a previous page and it led to this page which has links back to the last page. How do I know if I am on your “private access list”?
I have registered as requested to watch the replay but have not been able to access any recordings despite your assurance that I would be able to once I put in my name and email… duhhhh
The replay link was sent to your email. Look for the email with the subject line: [Sandhan’s replay of: “How to Start an Online Coaching Business” & Master Coach University REVEALED].
Jeff
It’s good that you know that you don’t have that knowledge now. Many coaches think they know how to market, and that’s their downfall (they really don’t know what they’re doing). You SHOULD be concerned about this and make sure you take the time to get educated. The good news is that if you select the right niche, it doesn’t take that long to get trained and actually start marketing effectively (our Master Coach University students learn how to do it and get their websites up within 5 days).
Along with the 5-Day Internet Coaching Client Machine Retreat (where you’ll set up your web presence to generate passive leads in your niche), the Quickstart Coaching Code is a 30 day intensive program where you’ll launch your coaching business and choose one of 3 proven coaching business models, and Effortless Enrollment Mastery is an intensive 6 month course that will train you in what it takes to master every step of the client attainment process including lead generation, appointment setting, free sessions, applying leverage, retention, testimonials & case studies, building a team that builds your business, referrals and follow up systems, and many other important best practices involved in the success of your coaching business.
Some of our students could be considered high profile. I know students of ours that are platform speakers, best selling authors, national trainers, infomercial stars, some have been featured in the New York Times because of the success of their coaching businesses. For sure, not all of our students are considered celebrities, but some of them are quite well known in their niche, if not beyond that.
I talk about the steps to the online business during the private call (link to the recording has been sent to you).
The offline steps are even more simple:
1. give 100 free sessions
2. repeat
The real ‘trick’ is finding as many ways as possible to set those free sessions, which we cover in the Effortless Enrollment Mastery program.
I’m sending you more details on this (beyond what I cover in the call).
Jeff
1. Put in the time and do the uncomfortable stuff first.
2. Quit before you think you can (you’ll have to)
The most important part of setting up a blog is to integrate ways for your clients to opt in to your email list. Use the sidebar, pop ups, and all other ad methods you can to do that. If you go to my blog, you’ll see at least five ways that you could opt in to my email list, and we’re always tweaking them for their effectiveness.
Jeff
The fastest way is not the most effective way, so if you’re focused on FAST, you may FAIL.
THAT SAID… The fastest way is to list everyone you know that could use coaching, give all of them free sessions, and then move some of them into paid coaching (usually starting at a low monthly rate). Depending on your skill, speaking or joint ventures may help to expand your ‘list of everyone you know’, but you’re still essentially doing the same method.
The best online tool to perform online coaching is VIDEO – Video is the reason why half the world has IPADs and big screen TVs.
Jeff
You do need to create a certain amount of comfort for any client relationship (just so they want to continue to work with you), but COMFORT is the ENEMY of change. Most of your clients are going to come to you and pay you because they want to change something about their life, and it’s your job to facilitate that change.
Beyond that, you’ll become comfortable with a method once you’ve used it enough (that’s why every student of Master Coach University learns by doing it). Part of your purpose as a coach is to hold your client’s hand through the discomfort they have around their own growth, assignments, etc.
That’s a big scale to reach, but many coaches have gotten there. This might not be the best goal for a coach just starting out, but if a coach had to do that, they should find someone who already has their clients and partner with them. Their clients become your clients and you could instantly gain 1,000 or more new coaching clients by using that method.
Jeff
Take them to your office – The fact that you have an office at all is impressive for a coach.
Either that or you can run sessions exclusively on the phone – it’s less trouble and less time-consuming.
Also, consider charging a premium for face to face meetings.
Jeff
You should instantly get an email in the inbox of the email you entered into the opt in page.
Check your spam folder in case it goes there and remember to white list us if you need to.
Jeff
NOT LIKELY, but not because of lack of momentum… It’s because of lack of action, persistance, and motivation on the part of the coach. Momentum doesn’t get you success… Momentum doesn’t get any coach into action, persistance, and motivation. It’s the other way around (a coach in action, being persistent, and staying motivated will CREATE momentum).
if you want something with a guaranteed probability of success, go sell shoes. The world needs shoe salesmen/women too.
Extraordinary contributions and results demand extraordinary measures and actions… that means YOU’LL BECOME EXTRAORDINARY when you do this. If you don’t care to bother, then you don’t need to be anyone beyond the LIKELY person you were when you showed up for this.
A Jim Rohn used to say “Don’t ask for it to be easier (i.e. more likely), ask for you to be better.”
There’s not a huge difference between the two, except that when we’re coaching you to APPLY what you’ve learned, we’ll combine the accountability with strategic support on how to apply and tweak what you’ve learned in those specific real world scenarios.
This is the whole point of why I run the 8-Week Immersion Trainings in Master Coach University the way I do… There are so many examples of coaches with only ‘book knowledge’ going out and falling apart when confronted with real clients with real issues. Another example of that would be someone who goes to the local Karate studio, and over the years of practice inside the dojo, gets a particular color belt (let’s say a black belt), but because all they’ve every done is practice the moves in a safe ‘school’ environment, they’re really not well trained. These ‘black belts’ go out on the street and get into a fight in the real world and get their asses kicked.
Make no mistake, you need the knowledge, but Master Coach University is not about giving you some theoretical, worthless degree, where you have no real-world experience. This is about you using what you’re learning immediately so you never get stuck (not because you KNOW EVERYTHING, but because you’ve done it in the real world so much that nothing stops you).
Jeff
I agree with you on that fear. I think it was likely the scariest time for me… when I was just getting started. That’s why we hold the 30 Day Quickstart Bootcamp live process. Our last bootcamp had over 40 coaches masterminding, coaching, growing, and getting clients. I can’t take the fear away from you completely (there are definitely ways to lower the anxiety to a negligible level), but when you’re not alone, it helps keep you in action to get past this challenging part, as well as helping with your confidence.
I’m not sure what you mean exactly with this question, but we’ve covered a lot during the call about getting new clients… so check that out and take notes. Keeping current clients is a matter of continuing their growth (i.e. setting new goals once they’ve achieved the original ones). I cover this in more detail in the Effortless Enrollment Mastery program that’s about to start during the Fall semester of Master Coach University.
There is no such things as ‘being ready’ or ‘not being ready’… being ready is for CAKES and PIES. In Master Coach University, you don’t ‘get ready’… You start. You coach. You get hired (clients).
That said, the best way to be ‘ready’ is two-fold:
1. Have tons of experience successfully coaching clients with the gamut of problems, goals, questions, circumstances. That way you’ll be able to recognize what’s going on faster and you’ll also have solutions you’ve used in the past that you KNOW will work.
2. Be in the most power STATE OF MIND to coach. Your state of mind assures that you can tap into this experience during the coaching session.
There IS a preparation process inside Master Coach University so you’ll own these two areas, as well as gaining your Master Coach Certification when you graduate.
Jeff
How can I get clientes?
I come from small country Slovenia in Europe.
How to attract clients, and collect e-mails to send out newsletters.
If you could ask me ONE question about setting up, starting, and running your coaching business, what would that question be?
HOW DO YOU STAY ON TOP OF ALL THE WORK (PROSPECTING, WRITING, VIDEOS, STUDYING, RETURNING CALLS, ADMIN, ACCOUNTING, SOCIAL MEDIA, CORRESPONDENCES AND ANSWERING QUESTIONS) EACH WEEK?
(P.S. Jeff your courses are incredible. They have been such a blessing to my company and my pocket book – thank you!!)
How do I start my marketing efforts? what do I do first, how do I build.?
How can I appear more creditable without degrees to stand behind?
I don’t have a biggest fear 🙂
I’ve not heard of you before so how do I know about your coaching expertise?
1. My biggest fear is not getting enough business
2. How do I get started
3. What is the cost of Master Coach Univ? How long is the course? Is this course recognized by ICF?
1) My biggest fear is getting past the initial inertia. In the past i have had difficulty starting. Once i get going, then i am usually unstoppable. I am able to get people to commit to free sessions, i just feel a little unconfident on how to run their first free session to get the maximum results.
2) Will i have the tools and skills necessary to start getting my coaching practice going right away? I injured my arm and i am not able to work as much in my gardening business as usual. I have been wanting to transition into life coaching for a while, and now would be the best time to get it happening. I have a lot of free time on my hands and i want to get a coaching career up and running while i have the free time to give it the proper attention it deserves.
3) What is the money commitment? I am ready to sign up, i just want to make sure to have all the funds available to make it happen.
Hi Jeff!
Thank you for sending this to me. I have thought about the idea of coaching because I like passing on good advice and inspire others to be the best they can be.
a. What is your biggest FEAR, FRUSTRATION or PROBLEM when it comes to setting up, starting, and running your ONLINE coaching business?
b. If you could ask me ONE question about setting up, starting, and running your coaching business, what would that question be?
c. If you could ask ONE question about Master Coach University, what would that question be?
1. I fear not having the right answer – so I usually provide several. I fear not connecting with the person and being able to help them. I also don’t have very much experience but have had some training but just unsure of where to begin and have the time to coach people properly. I’m not sure I want to start up my own business yet until I’ve retained more experience and knowledge. I fear all the competition out there as well.
2. How did you get started? What is your background experience?
3. What exactly is it and what do they teach you? What did you learn or take from it?
Sorry, more questions then you asked for lol
Thank you!! 🙂
How to I get people more interested in my website, then have them call me?
2. I want a niche market of people who have been adopted, or have given a child up for adoption. Because I was adopted, I know first hand how to deal with abandonment issues, and want to help those people heal from the scars.
I missed the call. How can I get the recording of the call?
Hi Jeff,
I missed the call. How do I get the recording of it? My challenge is I dont know where to begin in this online coaching and to identify my niche market.
Thanks,
Ryan
Go HERE for the recording of the call:
https://becomeamastercoach.com/replay-master-coach-u-revealed/
We discuss niche selection during the call shortly, but to clarify:
There are two priorities when narrowing your niche selection to a few final options:
1. What you’re most passionate about
2. What you’re most likely to add value in (where you could be the best coach)
You want both of these to register pretty high on the scale of any final niche you’re considering.
From there, you want to narrow down your final selection with these criteria:
1. Niche is a specific group.
2. Niche is emotionally driven (not rational).
3. Niche is proactively searching for solutions (i.e. Google searches!).
4. Niche has few perceived options (other than you).
Jeff
Go HERE for the recording of the call:
https://becomeamastercoach.com/replay-master-coach-u-revealed/
Jeff
The neat thing about being online as a coach, is that it doesn’t matter where you’re located. As long as you speak your client’s language, you can reach them and get them to sign up for coaching just like any other coach in any other location.
Do coaching sessions on Skype so long distance phone rates aren’t a barrier.
Strategy is MUCH more important than your geographic location. There are plenty of coaches that are in perfect geographic locations to get coaching clients but they still don’t get any of them! If you have an idea of who you can work with and where your expertise is going to make a difference for your clients, your strategy is going to guide you in working to the point of getting clients outside of your specific location.
Access to a computer, phone, skype, etc. is all you need to coach anyone in the world, as long as you have the skills to help them.
Jeff
Use squeeze pages to collect emails. It’s getting easier and easier to do this. There are tools that can help you to do that.
The key, however, isn’t the ‘technical’ way to get a squeeze page up on the web. Anyone can do that.
The important part is understanding what the incentive for opting in to your squeeze page is (why would I sign up for your list?). Also, you need to understand how to get the database set up as well. Use a database like aweber.com or 1shoppingcart.com.
For your first squeeze page, I’d just hire someone to create it. Just make sure that YOU write the marketing copy for the entire page (we can teach you that).
Jeff
You DON’T stay on top of all that!
In a perfect world, you could, but that’s not the case, of course.
What you CAN stay on top of, are the priorities… and there are DIFFERENT PRIORITIES at DIFFERENT STAGES of your business. You just need to know what’s most important in YOUR stage.
You can only stay on top of the stuff that really matters.
Some of the things you listed are not crucial every week. Maybe you get behind on that stuff. But you got to be up to date on the stuff that’s most important… the marketing, the coaching, the things that help you grow.
Also, you aren’t the one the necessarily stays on top of all this.
The growth of MY business is in direct proportion to the number of lives I can impact WITHOUT ME BEING THERE.
If any of my team members can impact your life in a positive way, and that’s worth an investment on your part, and I can still make that investment from you profitable, then I know that my business has grown as a result.
Other people need to have a vested interest in your success (both customers and employees).
So I think the key is creating these types of connections where there are ways where everyone connected to you can win as a result of more profits flowing to you. If you do that, then you won’t have to do anything, in fact, doing LESS and LESS as you grow.
When you first start your business, you DO EVERYTHING but don’t CAUSE ANYTHING.
Later on in your business, when you’ve truly grown, you DO LESS OF THE WORK, but you actually CAUSE MORE OF THE RESULTS.
At the highest level of business ownership, you’ll do things like:
>create ideas
>create systems
>create programs
>create information
>create new ways to help
And everyone else does the work — but you caused all the results by CREATING this stuff.
It takes some work to get there, but that’s what you’re heading for.
So get people to work with you on doing the admin, call set up, etc., and some of that you may need to hold back on right now, depending on where you are with your business.
Jeff
If you want to be a coach, first start coaching.
It may not be amazing, but you must start. You have the rest of your life to become a perfect coach, but NOW is the time to start if you’re going to BE A COACH at all.
If you want to start a McDonalds, first learn to make a hamburger. They may not be amazing hamburgers, but McDonalds wasn’t successful because of quality. They were successful because of execution.
After you’ve started coaching, begin offering free sessions, discounted programs, figure out who you best work with, etc.
We do all this during the Quickstart Coaching Code bootcamps that will be included with Master Coach University.
Jeff
Credibility comes from a lot more than just a degree. I see a lot of Masters and Doctorates with NO CLIENTS. Review the first part of the call where I cover getting clients without certification.
I demonstrate my expertise on calls like this one. More than that, our coaches, team, and client’s results speak for themselves.
Jeff
That fear will motivate you to take action if you’re already started (on the court).
If you’re NOT on the court (not in business yet), the fear may motivate you to avoid ever getting started.
I have this same fear, but being that I’m in business, it motivates me to ‘go out’ and ‘get the business’. When I first got started in this business, my fears drove me to succeed, and I’m grateful to the motivation they provided me.
If you haven’t yet made the leap to get started, then, especially with this fear, that needs to be your first project / goal. Until you get to that point, this fear is an impediment.
We discuss this in detail on the call.
We discuss this in detail on the call.
The length of the course depends on how quickly you want the course to go. Usually, students will graduate Master Coach University within 18-24 months of enrolling.
Coaching specialty = 18 months
Coaching business specialty < 18 months Master Coach University is in the process of pursuing approval through ICF. Jeff
What does it look like for you to truly get started? It sounds like as long as you know beyond a shadow of a doubt that you ARE indeed started, then you’ll be unstoppable.
If getting started is tough for you, get into Master Coach University and take advantage of the accountability coaching and momentum that it will provide you.
Is it possible that you’re already started, and now it’s just a matter of increasing your momentum?
It’s great to be able to get people to commit to doing a free session with you. If you can do that, you’re 1/2 way to victory.
Free sessions are an art unto themselves. Part of the trick is just running a lot of free sessions, so, if you can get them, I’d keep booking as many as possible and learn improvements after each one you run.
Effortless Enrollment Mastery will give you every free session model that enrolls a high rate of clients is covered in that program. If you learn those free sessions, practice them, and integrate them into your current free session style, I think you’re going to be 90% of the way towards expanding your business quite a bit.
YES, depending upon a few factors, but we run every course each year (some of them 2x per year). We can work with you as to the specific order of your curriculum so it’s tailored to you. As long as the course you want is on the schedule, you’ll be able to take it.
We discuss this in the call. Talk to Feryal as well and she’ll fill in any details.
Jeff
I have these fears as well. There are going to be times when you screw up, no doubt.
That said, anyone who really cares is very likely to have a bit of this fear, and, chances are, it illustrates that you care about the people that you want to help.
You also don’t want to let that fear STOP YOU. One way to assure that this fear comes true is by simply not coaching anyone, not helping, not taking the chance/risk, and not giving your gifts. You’ll realize that fear every day in these cases.
The best thing you can do is get on the court, and no matter your skill level or ‘hit ratio’, you’ll find yourself helping people overall. Very seldom will you have an experience where you fail to connect and/or help.
Whatever time you have available is the time that you need. If you have 5 minutes, spend it. People don’t need your time. They need your energy and commitment. If you give the 5 minutes you have available, pretty soon you’ll have more time available, and eventually this could become your life’s work!
Having little experience can also cause a natural fear of not doing a great job. The cure? Go out and get some experience!
You also don’t have to see the work you’ll do as a ‘business’. You can do this work pro-bono and get experience while you do so. For years I had a business and didn’t see it as such… it was more of a ‘mission’ in my mind.
You will gain all the experience and knowledge you need by caring.
The good news is that this is a very new industry. If you use what we teach you, there will be no competition. Why? Because there won’t be anyone around you (in your niche) that can supply the kind of answers, support, breakthroughs, coaching, etc. that you can supply.
Most of the competition are lousy marketers, as well. If you learn what we teach you around the marketing side, you’ll tend to rise above your competition as well.
I got started working for a large coaching company (you’d recognize the name if I told you). My bio is HERE:
http://coachestrainingblog.com/becomeacoach/bio/jeffrey-t-sooey/
I cover these details in the call.
Jeff
Creating interest isn’t a matter of trying to get someone interested in something they’re not yet interested in. It’s a matter of finding and USING what ALREADY INTERESTS THEM.
If you have what someone wants on your website, and you communicate that clearly to them, they’ll come to your site. If you can show them that they’ll get what they want by calling you, they’ll call you.
You need to be able to appreciate, understand, and empathize with what that is (the interest) and communicate that clearly. If you can do that, you’ll see more interest and more clients. Just care what people want and be willing to deliver it.
Sounds like a great niche. If you deliver enough value to this niche, you’ll likely end up with some type of program that they are willing to invest in.
Jeff
Hi Jeff!
1) Biggest frustration is how do I market my coaching business to clients online? How do I sign up clients online so they choose me and not the other thousands of coaches out there?
2) My one question to ask is you about starting my coaching business on line is how do I get paying clients online today?
3)I am currently enrolled and attending another coaching school, they offered me a scholarship and their fees are super reasonable. Does your university offer a scholarship?
Thanks so much Jeff! 🙂
I’ve invested to the QuickStart coaches training, however I am getting through the theory and finding it hard to convert into clients. I have a very supportive spouse however it is getting to the point shortly where the rubber must hit the road. I’ve offered free coaching sessions (not termed that as you have previously mentioned free sometimes looses interest with people).
– How do you find clients?
– I am working on an ebook and some videos but don’t know how to put the gold into these resources
– I have friends that could benefit however they don’t want help, how do I work with that resistance?
Hi Jeffrey, my biggest fear is starting out and knowing what to say. How do I start and how do I get passed this and also
people calling me in.
Thanks Jeffrey, talk soon
Georgia
Thanks!! Would love to hear from you.
I am in the process of launching a coaching business with little capital and lots of passion for people to have positive results as I have see others and I personally have.
Problem what to help everyone but not enough time so I need to narrow my target. I think maybe employers.
Related to the first problem the fee(s) for services.
Regards.
Coach Glenn
1. I want to start up my own business. I do need more experience and knowledge. I fear all the competition out there as well, also need to get certified yet.
2. How do I start?
3. I feel my niche is in helping women who have been abused, and those that want to live their true purpose in life, being free from negative thoughts and renewing their minds through personal development and through Gods word. How do I put this all together, and create my perfect niche?
Looking forward to building a significant business
I have virtual and in-person coaching clients. Would love more!
Interested in how you can coach online.
What coaching techniques do you use?
We discussed this during the call (so listen to the recording if you missed it), but let’s cover a bit more:
FIRST – If you just did what the top coaching company is doing online in your niche (and you can find that out very easily), you’d have way more customers than you’d ever need.
SECOND – Online there are only 3-5 coaches ‘out there’ in the most (even competitive) niches. Everyone else is sitting at home waiting for the phone to ring.
The big thing that can set you apart is to help your prospects in a measurable way before they buy from you. Everything else is just a numbers game.
Online generally doesn’t work that way… Try 6 months (instead of ‘today’).
If you need clients ‘today’, you need to get dressed and leave the house (i.e. go network, knock on doors, have lunches and meetings, etc.).
However, if I had to get a client today, I’d use social media and start making offers for some type of session or call that fit well with the prospects I was pursuing, run the session, and then sign them up on the spot.
No, but as mentioned on the call, we have our Fellowship Program that provides tuition relief for a few select coaches. You can apply through Feryal Allen (feryalallen@gmail.com) or just click the application link when we open registration.
Look for people that are experiencing a lot of pain and irrational passion (regarding goals and desires). People in pain are everywhere. People that are going nuts to achieve goals or make a big change in their lives are everywhere.
Think:
1. weight loss
2. healing disease
3. finding and keeping love (dating, marriage, family, social, etc.)
4. time management
5. money (jobs, careers, investing, biz opportunities, business)
Lots of pain and desire in those areas… and who doesn’t need help with one of those??
Same answer…
Look for the pain and irrational passion associated with goals or changes needed…
Focus on that within your freebies (write your copy from that perspective… title your book from that perspective… arrange your chapters from that perspective) and you’ll give away the GOLD.
Turn the tables!
Ask THEM to HELP YOU by doing a session with you.
People who don’t want help are usually very ‘significance driven’ or very ‘independent’, and many of them actually pride themselves on the idea that they need no help, and, in fact have tremendous ability to help others… If you offer these people help, they’ll RUN FROM YOU. It’s like KRYPTONITE for them… so just turn it around.
Also, consider finding all the people I mentioned above that actually WANT HELP. THEY ARE BEGGING FOR HELP AND NO ONE IS INTERESTED IN HELPING THEM!! Sounds like a good group of people to me.
Jeff
You were in the spring quickstart bootcamp.
Did you show up to all the sessions?
Did you do all the assignments?
Did you get going with the stats we were measuring?
If not, then THAT’S WHAT YOU NEED TO DO TO GET STARTED.
You know what to say. That’s not a fear, that’s a lie!
Do everything I mention above to get passed ‘it’ AND get coaching on ‘it’ (contact me for that!).
People will begin calling you once you’ve called them enough. The reason lots of people want to talk to me now is because I called, contacted, and spoke in front of lots of people that didn’t want to talk to me. There’s a tipping point you’ll reach where things change for you and people start approaching you, coming to you, without any effort on your part.
But the journey doesn’t START that way… it starts with YOU INITIATING, YOU EXECUTING, YOU GOING FIRST!
Jeff
Be careful in assuming you don’t have time or capital to help anyone (everyone).
Focus is good, but not so much when you start.
What if you focus on the wrong market?
What if it’s a dud?
Will you (can you) move on to another market? If so, then focusing on one strategic market is fine for you, but if not, then I would treat EVERYONE as a prospective client rather than being overly strategic and focused in your approach.
When I started my coaching business, I didn’t have a clue about my strategy or target market. I was committed to helping everyone with anything at anytime / anywhere.
I executed that.
I got plenty of opportunities and clients out of that. In fact, that’s what built my $30,000 / month coaching business.
Think wide (not narrow) when you start.
Plant lots of seeds and let some of them bloom.
Be open to everything and put lots of time in to make many things work
Think: Multiple streams of coaching clients = Income
Jeff
There’s no competition if:
1. you’re committed
2. you care
3. you’re good
So forget about that fear.
OR
If you’re not those three things, then BECOME THEM.
OR
Get out of this business.
We covered this in this call. Do those things (that I mentioned in the call) to start.
I think you just did, but consider that you have several niches to explore:
ABUSE RECOVERY COACHING
LIFE PURPOSE COACHING
SPIRITUAL (OR CHRISTIAN) COACHING
All three are VERY lucrative niches! I would start with one and build the others as soon as you have time. Find people that want each type of support separately and you may find an overlap, but even if you don’t, you’ll get clients.
Once you’re actively coaching in those areas, it’ll be much more natural to create your perfect niche.
Also, be careful of needing the niche to be “perfect” before you start!
Get started and MAKE IT PERFECT via work.
Jeff
I use the same techniques that you use online. Use whatever works. It is a different medium, so adjustments may be necessary, but what works face to face will work over the phone, will work online, etc.
In terms of pure coaching techniques, there are three areas of study that I found most helpful to my clients, however, and i mentioned them earlier:
1. Strategy (mindset, psychology, and strategic planning and development)
2. Accountability (get off your butt!)
3. Assessment (know thyself and know your team)
In terms of tactics of executing these online, there are three medium (other than live exchanges like webinars, conference calls, etc.) through which you can offer coaching:
1. Book / Report (usually a pdf, etc.)
2. Audio (usually an MP3)
3. Video (usually streaming or direct download)
All are downloadable over the internet and all will give tremendous coaching value to leverage anything you do face to face and live.
Jeff
1. My biggest frustration when it comes to running my “new” business is trying to identify the pains, challenges and desires of my target market. I can take educated guesses because I’m part of my target market, but I’m just one of many. Trying to visit social media sites to get this info doesn’t seem to be working well.
2. What is the best way to gain exposure to bring prospective clients to my website, and how do I do it?
3. Does Master Coach University take you step by step through the marketing process?
Hi Jeff,
I have been coaching friends and family gor years “free”. I have a great compassion for helping and encouraging others to make positive and decisions in their life. I no longer want to do this for free because I know it is truly my passion.
1. My fear and frustration is acquiring serious and paying clients for grow and sustaining my business. My desire is yo have my coaching business as my primary.
2. What is the best and most efficient way to market my coaching business to gain clients? And how do I get started?
3. How long does it take to complete the courses at MCU?
1 My fear is not finding the right niche for me; However my frustration is getting the clients I do have to pay me.
2 I have been in the retail industry for many years, how do I incorporate that into a niche?
3. Because of the economy coupled with clients not paying, how much money are the courses at MCU?
1. I have a very successful coaching practice of over 15 years. How do I turn that into an ON=Line group coaching practice?
2.How do you get new clients on-line?
3. How does your coaching training help build a successful on-line program vs. a traditional coaching practice?
My biggest Fear is not sounding credible and experienced. This is a new career for me. My biggest Frustration and Problem is wading through all the information that is out there and combating “information overload.” I have heard from you and others about starting a joint venture. How does one go about doing that? The question related to Master Coach University ties in with the joint venture idea. Could I find a joint venture partner from this group of individuals?
How to choose the right niche? What is the best way to make money with a coaching business? I agree with Sandy–too much information and how do we know what is right?
I am interested in online work. The dynamics of setting it up are not in my realm yet. I appreciate the call.
1. Biggest fear- wasting time w it while I am trying to do so many other things
2. Want to incorporate coaching from my acupuncture biz. How to present this additional service as a great adjunct
3. My niche is being able to perceive people and their underlying conflicts based on their energy and how they respond to questions.
First of all, thank you Jeff, Jackie, Feryal, and others for your contributions to the coaching industry, as well as to my own business.
My biggest frustration with my coaching has to do with the ongoing internal battle surrounding worthiness. I look at my current circumstances, realize that they are not where I want them to be or where I think that they “should” be. Then I compare myself to industry greats, such as yourselves, Tony, and others. I inevitably feel inadequate and that I am “in no position yet to be coaching anyone else.” Consciously I know this is all just ‘story.’ I have testimonials from my clients to prove it. Yet the battle rages on…
My one question about coaching is, “What do you do consistently to elevate your skills when you’ve reached a plateau?”
My question regarding the training is, “What sets the Master Coach training apart from the dozens of other trainings out there?”
Thanks again, Jeff and everyone at JTS Advisors. You are inspirational.
Did I read something about a scholarship? Would you please elaborate on that?
It partly depends on what skills you’re talking about. Coaching skills are a known quantity, so, if you’re in one of our Immersion Trainings, you’ll learn what it takes to master that skill, and then it’s just a matter of practice.
If you’re talking about skills for your coaching business, then find someone who’s already getting the results you want. Find out the skills that they have that you don’t and learn those skills. Do what they do. Some of this can be learned from books and trainings.
Plateaus usually occur not because you have the lack of resources or skills, however. They happen from lack of willingness to pursue what it takes to get to the next level. Sometimes a plateau is just a pause, which is fine.
We covered this in detail during the webinar, but the biggest difference is that during your tenure at Master Coach University, you learn everything we teach you by DOING it. Also most of the others in this space don’t teach anything meaningful or useful on the business aspect of coaching, while we make sure you have what it takes to succeed in this area.
You’ll also get to work with the faculty which is nothing but successful coaches, rather than people hired to hand out certificates.
The only way that you could waste your time with this is if you quit.
FAILURE happens from time to time in our lives.
RUIN happens only if you decide not to even try anymore.
That said, if you try to do 10 other things AND this at the same time, you’re going to get limited results. However, you could still work on your coaching while doing other things and plan for your future participation in this industry and ultimate long-term success.
That’s what I did when I first started.
When I first decided that I wanted to be a coach, I was first a musician, then a financial trader… I did lots of other things before I was a coach. I wasn’t even trained originally in life as a coach… I was originally trained as a musician in college.
But as I was doing those OTHER things I was learning THIS COACHING STUFF and I put time into it consistently. I didn’t put enough time to get a bunch of paying clients yet, but enough time to lay a foundation. So when I finally decided to go FULL TIME, I had such great PREPARATION behind me that it set me up for the next level. I was successful a lot faster as a result.
Don’t hesitate to plant seeds for your future as long as you’re committed that your future includes this in your life.
Those clients are probably going to be great prospects for coaching.
When you talk to those clients, there are certain additional conversations to have with them.
There are two in particular that you should learn. One we like to call the ‘Free Session Interview’ and the other is called the ‘Free Session Pitch’.
To simplify:
Talk to your clients about their goals, their challenges.
Ask them if they’re interested in getting help with those areas.
If they are, then set up a free coaching session.
If your clients from chiropractic already trust you and see you as an expert, then that’s a great start.
You might even start by inviting your customers to come to smaller trainings or offering them free content to help perk up their interest in having a different kind of conversation with you before you start along those lines.
Jeff
Most of this was covered in the content of the webinar.
You need a MENTOR. The best mentor would be someone who has proven that they’ve done enough of the right things to get results. That is the only final way to know if they’re a great mentor.
Another important wrinkle to this…
Even if you don’t know what is right, or find a great mentor, you still need to take action.
WHY?
Because you’ll eventually figure out that what you’re doing is right or not right if you just do it enough… you’ll learn through repetition of success or failures. However, this method is the long road to success, and if you can find a mentor, then go that route (that’s the short cut).
Jeff
The simple way to start doing joint ventures is to ask “Who already has my customer?” “Who already works with the people that I want to coach?” — You’re looking for someone that has A LOT of them.
Then, go talk to those targets you identified and ask them, “Can I help you coach these people?”
Try to identify if they are already coaching their customers, or if it’s a potentially new profit-center and can help them generate even more income.
Here’s what you do with the people that are interested in working with you:
Work out a revenue-split (i.e. They will get some of the money you make from coaching their customers.)
Now this partner is going to win ‘big time’ because they’ll not only make more money as a result of this deal but they’ll also be making their clients happy.
The client wins because they’ll receive a new added service that they can take advantage of.
The question related to Master Coach University ties in with the joint venture idea. Could I find a joint venture partner from this group of individuals?
The simple way to start doing joint ventures is to ask “Who already has my customer?” “Who already works with the people that I want to coach?” — You’re looking for someone that has A LOT of them.
Then, go talk to those targets you identified and ask them, “Can I help you coach these people?”
Try to identify if they are already coaching their customers, or if it’s a potentially new profit-center and can help them generate even more income.
Here’s what you do with the people that are interested in working with you:
Work out a revenue-split (i.e. They will get some of the money you make from coaching their customers.)
Now this partner is going to win ‘big time’ because they’ll not only make more money as a result of this deal but they’ll also be making their clients happy.
The client wins because they’ll receive a new added service that they can take advantage of.
And, of course, you’ll win, because you have more paying clients than before.
YES, it’s possible. We see a lot of coaches partner with each other during certification trainings and within the university because they have different strengths.
Jeff
We covered the start up part of this process during the webinar.
We covered the start up part of this process during the webinar.
The first thing we do is teach you how to generate an income without having to go online. Once you have a base income OFFLINE, that income will help you bankroll what you’re going to need to do ONLINE.
If you already have a successful coaching practice, then the best thing you can do is to put yourself in the Internet Coaching Client Machine Retreat, because you’ll do everything that’s needed to transition your successful practice online. We do it over a period of 5 days…
In DAY ONE we cover niche selection. We clarify your exact customer, their fears, frustrations, and everything to know in order to ‘get inside their head’ and understand how to talk to them.
In DAY TWO we write all the advertising and messaging you need to create based upon the mindset we clarified during day one. After day one is done correctly, day two almost writes itself.
In DAY THREE you create the incentives that are going to attract leads online.
In DAY FOUR we work on building the blog and the autoresponder email series that follows up with every client once they opt in to your marketing funnel. We also cover all the SEO best practices you’ll need to follow to attract web searchers to your site.
In DAY FIVE we automate your social media marketing machine. The crime of social media for most businesses is the lack of automation involved that ultimately leaves a business owner slaving over these websites all day rather than running their business. Social media is meant to serve your business rather than hurt it, so we show you how to automate it to do exactly that.
Jeff
We discussed finding a niche in the webinar. Sometimes you’ll start out by choosing a niche that’s not perfect for you. That’s okay and a natural part of the process.
RE: Getting clients to pay you.
Having free clients is a great training tool and a great way to experiment in producing results for clients. If you start to get results for your free clients, however, then you should be charging them or at least start finding new people that you can charge by leveraging the PROOF that you’ve successfully helped your free clients in the past.
In that way, successfully helping people ALWAYS leads to paying clients.
We show you how to do that exactly, word-for-word and step-by-step in Effortless Enrollment Mastery.
Your experience in retail may or may not be central to the niche you choose. Be open to how the knowledge and expertise you gleaned from your time in retail could help a niche that you’re focused on, but there’s no rule that you must use that background.
That said, you could work with shoppers, retail store owners, or executives in retail that are looking to move up in the industry.
No matter what, your experience in retail could be generalized to help a lot of different niches. So, don’t limit the ways you’ll use that experience. You’ll be amazed at the value you’re able to provide for people.
I’ll email you the details.
Jeff
We cover the answers to these questions in the webinar.
Get started by offering free sessions. Once you’ve done that, you’ll go through a process of discovering who you can charge and how much to charge them. Even if you charge a small sum in exchange for your coaching, at least you’re starting to get paid.
Each course ranges from 1 – 14 months depending upon what part of the university you’re participating in and the specialty you’re engaged in. You can complete the entire university in just over a year.
Start by TALKING to these people! Social media is fine, but nothing will replace real conversations. Ask them those questions directly to elicit their frustrations, challenges, etc.
We covered this during the webinar.
YES.
When you first started out, how did you position yourself to gain credibility and trust in your audience? Just starting out, how did you obtain this?
This is my question!
We covered credibility tactics in the webinar. The way I built my own credibility?
(This wasn’t ideal, so don’t do what I did necessarily.)
1. I was a ridiculously good coach. So, all i would do is coach anyone, anytime, anywhere… EVERYBODY.
My job was to hound people enough until I got free sessions with them, and then (during those free sessions), change their life. Once I changed their life, they were ready to sign up for paid coaching. Pretty simple!
The proof is in the pudding… If I change your life right now, you’re at least going to know that I’m “worth it” (credible) as a coach. Then it’s just a question of your OWN commitment TO YOURSELF… then the issue is no longer my own credibility, rather your life choice to serve yourself.
The strategy is to be the best coach that anyone around you is ever going to meet (and demonstrate that). People know it once you’ve coached them, and then they pay you for that.
Jeff
Jeffrey,
I posted this question after last night’s video but it did not go through. So I will ask again ( I am sorry if it shows up later). Some of the ways you said to attract clients is from joint ventures/ seminars involving the audience you want for clients/ finding groups with your potential clients in them etc. I understand how there would be a lot of opportunities for business and health related niches. However, I would like to do Relationship and/ or Parenting coaching. I would like some examples of how to apply your advice to this field.
There are coaches that have thousands of customers in these niches. You can just contact them and work with them in order to have a starting place. These coaches and companies are all over the internet, not to mention offline as well.
Parenting coaching is not really a niche per se. Parenting coaching is generally narrowed into niches via the child raising / growth TIMELINE (it’s TIME and STAGE OF LIFE relevant).
The examples of ‘parenting coaching’ I might give you could reflect the age of the child as well as the situation… Parents don’t just ‘get a coach for parenting’… it’s not specific enough… You won’t get a client in such a general niche unless you’re already known as a guru or chase after clients.
If you want to make that ‘client getting’ process easier on yourself, you need to niche down a bit more.
You could narrow your focus towards:
drugs – “i want to get my child off drugs.”
sports – “My child is playing lacrosse and I want him to make ‘all American’… How do I do it?”
behavioral – “My child is hitting his sister. How do I stop him?”
academic – “My child is getting D’s in school and I want him to get A’s.”
health
maternity
There are certainly groups of parents that gather in many different ways around the world, so if you find, join, and serve these groups, you should be able to generate clients that way as well. There are joint venture partners that host those groups as well (in conferences, gatherings, etc.,. ).
The “relationships niche” is also a bit too vague. There are niches within the “relationship coaching category”:
divorce
marriage
family
dating
sex / intimacy
Think about different stages of relationships as well.
Also, link up with coaches, leaders, organizations, and author/speakers in this area. Some of them need someone to run their 1 on 1 coaching for them… there are infinite opportunities for a coach who’s willing to contact them!
I missed the link to be emailed the recording. May I please be included in the list? Thanks, CeCe
I actually received certification through certified coaches alliance, however now I am looking to get my ICF certification and get my coaching business off the ground so I can quit my full time job that I HATE, but I lack the confidence.
Like others have said, I need practice to gain faith in my abilities. Help!
I have a conflict that I need to attend to at the exact same time. Will the webinar be recorded? So – if you need to add another person they can take my spot tonight on the webinar audience. Alan
This is Alan – I will be able to attend now. Thanks!